Become your own media channel and tell your stories like a PR pro!
Are you struggling to cut through the noise and convey your message to the marketplace?
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.
Trust and reputation have never been more important in business
Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.
In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The
PR Warrior”—shows you how to strategically use content marketing for PR to:
● Humanize your company or organization
● Deepen the connection your brand has with consumers
● Grow your influence within the industry you operate
● Build familiarity and a genuine sense of trust within the marketplace
● Connect with the people who influence your clients and customers
● Increase new business leads and sales
● Reduce the customer’s buying cycle
● Make paid-for advertising work harder
● Let new business come to you instead of sending out pitches
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Trevor’s personal letter to like-minded people: Useful tips, interesting stories, thought-provoking ideas and links to cool stuff, all packaged in the one email.
PART 1: Think
When you become a known quantity with a strong reputation built on trust, you enjoy the most powerful and enduring position any business, organization or individual can be in. It carries a halo effect that lifts your brand above all others in your space. We all know the benefits that come with that: increased marketplace visibility and influence, growing respect and enhanced affinity, loyalty and purchase consideration.
PART 2: Do
Video that clocks in at two minutes and under is considered micro. This is generally the province of social media channels such as Facebook, Twitter (its upload limit is 140 seconds), Instagram and Snapchat (60-second limit) and LinkedIn. The Vine Camera app, which replaced the old Vine app after Twitter shut it down, is great if you want a 6.5-second looping video for Twitter (and only Twitter).
PART 3: Inspire
Mark Masters practices what he preaches and is big on bringing people along for the journey. This has been a cornerstone of his success. He doesn’t beat his chest and tell the world he’s an expert, like so many so-called “experts” seem to do. Instead, he takes an open, transparent approach toward creating content. You could loosely classify this as learning on the job and documenting it.